Sir Frederick Hoare and Lady Mary Hoare lived at 78 Hamilton Terrace during the 1960s. Sir Frederick was Lord Mayor of London in 1962 and at that time his wife set out to provide support for some 600 families whose children had been affected by the thalidomide tragedy. This drug, taken during pregnancy to help with morning sickness, had produced babies with disabilities like half an arm or leg.
Lady Hoare established a charitable trust to raise money to help these families. She rounded up well-known celebrities including Judy Garland who donated her £2,000 fee for appearing at the London Palladium in 1963, and she raised £150,000. Lady Hoare was awarded an OBE in 1972 but sadly she died of cancer a year later.
The Lady Hoare Trust has now merged with the charity ‘Contact a Family’ which offers support, advice and help to families with disabled children.